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Lionel Messi's global tour with Inter Miami has been very messy and a PR nightmare
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FILE - Inter Miami's Lionel Messi, center, looks on after the first half of the friendly football match between Hong Kong Team and US Inter Miami CF at the Hong Kong Stadium in Hong Kong, Sunday, Feb. 4, 2024. Inter Miami's global tour of exhibition games, thought they are about promotion and marketing, hope to build a new brand by using stars like Messi and Uruguayan Luis Suarez. Instead, the tour is getting mostly bad PR and results that have not been much better. - photo by AP Photo/Louise Delmotte, File
TOKYO (AP) — It's all been very messy. We're talking about Lionel Messi and Inter Miami's global tour of exhibition games where the main show has been Argentina's 2022 World Cup-winning captain. The matches are about promotion and marketing, hoping to build a new brand by using stars like Messi and Uruguayan Luis Suarez.