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Smile and spritz three times: What I learned working at a Macy's perfume counter
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Associated Press reporter Anne D'Innocenzio helps out a customer at Macy's flagship store, Friday, Nov. 21, 2025, in New York. - photo by AP Photo/Yuki Iwamura
NEW YORK (AP) — December is a notable time for fragrance. The month accounts for one-quarter of the high-end perfumes, colognes, body mists and other scented beauty products sold annually in the United States, according to market research firm Circana. Fragrances of all kinds and prices also have taken off as a popular purchase, outperforming sales of makeup and skincare in the first nine months of the year, the firm said.