NEW YORK (AP) — The first day of Amazon's Prime Day event and competing retail sales that kicked off on Tuesday drove solid online spending compared to a year earlier, according to two data sources. Adobe Digital Insights, which tracks visits to e-commerce sites, reported that U.S. consumers spent $7.9 billion at online stores on Tuesday, a 9.9% increase from the comparable day last year. Retailers offered discounts in the range of 9% to 23%, on par with July 2024 sales events, Adobe said.
Customers seeking deals gave Amazon's Prime Day and competing sales a solid start