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Customers seeking deals gave Amazon's Prime Day and competing sales a solid start
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FILE - Amazon employees load packages on carts before being put on to trucks for distribution for Amazon's annual Prime Day event at an Amazon's DAX7 delivery station, July 16, 2024, in South Gate, Calif. - photo by AP Photo/Richard Vogel, File
NEW YORK (AP) — The first day of Amazon's Prime Day event and competing retail sales that kicked off on Tuesday drove solid online spending compared to a year earlier, according to two data sources. Adobe Digital Insights, which tracks visits to e-commerce sites, reported that U.S. consumers spent $7.9 billion at online stores on Tuesday, a 9.9% increase from the comparable day last year. Retailers offered discounts in the range of 9% to 23%, on par with July 2024 sales events, Adobe said.