By allowing ads to appear on this site, you support the local businesses who, in turn, support great journalism.
WNBA corporate sponsorship deals are growing. But not every athlete is getting their due
preview.jpg
FILE - Dallas Wings' Natasha Howard handles the ball as she works against the Indiana Fever in a WNBA basketball game on Sept. 1, 2024, in Arlington, Texas. - photo by AP Photo/Tony Gutierrez, File
In a banner year for women’s professional sports, athletes who dominate their game are reaping the financial benefits. The WNBA is a leading example. Last month, it wrapped up a historic season that notched all-time viewership and attendance records while racking up brand deals and corporate sponsorships for its players along the way.