LONDON--(BUSINESS WIRE)--Oct 15, 2025-- The e-commerce landscape is becoming increasingly dominated by a select group of top-performing brands, with Euromonitor International's latest research revealing that 100 brands now account for 21% of total FMCG e-commerce value. According to Euromonitor’s Top 100 FMCG Brands in E-commerce report, nearly a third of all ranked brands surpassed USD one billion in annual online sales across 12 FMCG categories and 15 major markets. These billion-dollar brands are evolving to offer convenient and personalised experiences, with predictive customer journey mapping to strengthen their brand equity, while strategically operating across multiple digital touchpoints.