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Starbucks founder Schultz says company needs to refocus on coffee as sales struggle
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FILE - Starbucks founder and former CEO Howard Schultz testifies before the Senate Health, Education, Labor and Pensions Committee at the Capitol in Washington, Wednesday, March 29, 2023. In a LinkedIn post published over the weekend April 4, 2024, Schultz says the company’s leaders should spend more time in stores and focus on coffee drinks as they work to turn around flagging sales. - photo by AP Photo/J. Scott Applewhite, File
Former Starbucks CEO and founder Howard Schultz says the company’s leaders should spend more time in stores and focus on coffee drinks as they work to turn around flagging sales. In a LinkedIn post published over the weekend, Schultz said many people had reached out to him after Starbucks reported weaker-than-expected quarterly sales and earnings last week. The Seattle coffee giant said revenue dropped 2% in the January-March period as store traffic slowed around the world.