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SMX: Why Luxury, From Denim to Couture, Can't Afford "Trust Me" Anymore
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Supporting Authentication, Traceability, and Recycled-Content Verification Across Fashion and Luxury NEW YORK, NY / ACCESS Newswire / December 30, 2025 /SMX PLC (NASDAQ:SMX; SMXWW), a global provider of material-embedded identity and digital ...
Supporting Authentication, Traceability, and Recycled-Content Verification Across Fashion and LuxuryNEW YORK, NY / ACCESS Newswire / December 30, 2025 / SMX PLC (NASDAQ:SMX; SMXWW), a global provider of material-embedded identity and digital traceability solutions, is helping fashion and luxury brands shift from reputation-based trust to evidence-based certainty, a priority highlighted by recent findings from The State of Fashion 2025 report, which exposes excess inventory, stock-outs, and supply-chain volatility as core industry challenges.Luxury was built on trust. Not the kind given lightly, but the kind earned over decades. A brand name, a logo, a lineage conveyed quality and authenticity.