LOS ANGELES--(BUSINESS WIRE)--Sep 18, 2025-- Michelle Jubelirer and Arjun Pulijal announced today the official launch of Soft Shock, a management and media collective that reimagines how talent is developed and empowered across the entertainment landscape. Soft Shock operates at the edge of boutique: offering talent management, creative marketing services, brand creation, and creative development/production/distribution across all mediums. Soft Shock’s mission is to bring the ethos of music – unfiltered artistic expression, direct-to-fan connection and marketplace agility – to all of media and entertainment.