LOS ANGELES--(BUSINESS WIRE)--Jul 22, 2025-- Generous Brands, a Butterfly portfolio company and a leader in premium refrigerated beverages offering the Bolthouse Farms, Evolution Fresh and SAMBAZON brands, today announced it has signed a definitive agreement to acquire Health-Ade, a fast-growing leader and innovator in kombucha tea beverages, from private equity firms First Bev and Manna Tree Partners (“Manna Tree”), who will also continue on as minority shareholders in Generous Brands. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250722018506/en/ Health-Ade Generous Brands is a leading platform in premium refrigerated beverages in North America and is dedicated to inspiring people to thrive through the power of vibrant nutrition.
Generous Brands to Acquire Health-Ade Kombucha, Doubling Down on Premium, High-Growth Functional Beverages