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Ford lures Apple executive to oversee its new software subscription services unit
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FILE - Peter Stern, Apple Vice President of Services, speaks at the Steve Jobs Theater during an event to announce new products Monday, March 25, 2019, in Cupertino, Calif. Ford said Monday, Aug. 14, 2023, it hired Stern, who will run Ford Integrated Services, a unit that will combine software and hardware into services. - photo by AP Photo/Tony Avelar, File
DETROIT (AP) — Ford has hired away a key Apple executive to run a new business unit that will sell software-related subscription services to vehicle owners. The Dearborn, Michigan, automaker said Monday it hired Peter Stern, who was Apple's vice president of services. He'll be president of Ford Integrated Services, a unit that will combine software and hardware into services.