NEW YORK--(BUSINESS WIRE)--Jan 28, 2026-- EDO, the TV outcomes company, announced the launch of EDO Always-On, a new cross-platform measurement offering designed to deliver automated, scaled performance data directly into media partners’ proprietary data platforms. This enhanced capability expands EDO’s long-standing measurement of TV and convergent campaigns, enabling always-on outcomes reporting for all brands and categories across all premium video. EDO Always-On fulfills EDO’s multi-year vision to scale outcomes measurement by piping outcomes data for Convergent TV airings — including streaming inventory — directly into media owners’ internal analytics platforms.