NEW YORK (AP) — Over the course of the past week across the U.S. Open's grounds, eight couples went on their first dates — on camera. They were all part of the tournament’s newest content creation venture, “Game, Set, Matchmaker,” the most recent play for Gen Z attention from the world of Grand Slam tennis. From Wimbledon to Flushing Meadows, the sport is starting to take risks in pursuit of a new generation of fans.
The US Open dating show: How Grand Slam tennis tournaments are shooting for a Gen Z audience