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The US Open dating show: How Grand Slam tennis tournaments are shooting for a Gen Z audience
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Game Set Matchmaker's Prianca and Saad are filmed on a date at the 2025 US Open on Tuesday, Aug. 19, 2025, in Flushing, NY. - photo by Kent Edwards/USTA
NEW YORK (AP) — Over the course of the past week across the U.S. Open's grounds, eight couples went on their first dates — on camera. They were all part of the tournament’s newest content creation venture, “Game, Set, Matchmaker,” the most recent play for Gen Z attention from the world of Grand Slam tennis. From Wimbledon to Flushing Meadows, the sport is starting to take risks in pursuit of a new generation of fans.