SEATTLE--(BUSINESS WIRE)--Sep 16, 2025-- Amazon (NASDAQ: AMZN) today announced Prime Big Deal Days returns October 7-8, kicking off the holiday shopping season with millions of deals and deep discounts. Starting October 7 at 12:01 a.m. PDT, Prime members can shop exclusive savings across Amazon’s wide selection—from beauty and electronics to must-have gifts and seasonal essentials including up to 40% off cozy bedding and blankets. Members will find offers on most-loved toy brands including Fisher-Price, MAGNA-TILES, and Tonies; electronics from Samsung, LG, and Sonos; home and kitchen appliances from Dyson, Ninja, and Shark; plus, more Amazon Exclusives than ever before in the Holiday Shop from popular brands like Lancôme and National Tree Company.