By allowing ads to appear on this site, you support the local businesses who, in turn, support great journalism.
NBA gets help from 'Sopranos' actor to promote in-season tournament
preview.jpg
Injured Golden State Warriors forward Draymond Green, left, watches from the bench next to forward Rudy Gay during the first half of an NBA preseason basketball game against the San Antonio Spurs in San Francisco, Friday, Oct. 20, 2023. - photo by AP Photo/Jeff Chiu
LAS VEGAS (AP) — The NBA enlisted an actor from “The Sopranos” and borrowed the central theme of the film “Ocean’s Eleven” — a Las Vegas heist — to hype the inaugural In-Season Tournament that begins Nov. 3. The latest marketing move, released Wednesday, is a nearly 2-minute spot featuring actor Michael Imperioli narrating how seven players — Anthony Davis, Trae Young, DeMar DeRozan, Julius Randle, Kawhi Leonard, Darius Garland and Draymond Green — are in a casino plotting to steal the NBA Cup. That’s the trophy the winner of the tournament finale in Las Vegas gets on Dec. 9.