DALLAS--(BUSINESS WIRE)--Sep 17, 2025-- LTK, the company that turned influence into a global economy, today released findings from its third annual creator marketing study in partnership with Northwestern University’s Retail Analytics Council. The study reveals how CMOs are prioritizing creator-led strategies in 2026, underscoring the channel’s growing role in shaping brand trust, awareness, and commerce. This press release features multimedia.
LTK and Northwestern University Retail Analytics Council Release Annual CMO Creator Marketing Study: Creators are #1 Increased Investment in 2026