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LTK and Northwestern University Retail Analytics Council Release Annual CMO Creator Marketing Study: Creators are #1 Increased Investment in 2026
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Creators are the #1 place CMOs plan to invest more in 2026; 97% plan to increase creator marketing budgets
DALLAS--(BUSINESS WIRE)--Sep 17, 2025-- LTK, the company that turned influence into a global economy, today released findings from its third annual creator marketing study in partnership with Northwestern University’s Retail Analytics Council. The study reveals how CMOs are prioritizing creator-led strategies in 2026, underscoring the channel’s growing role in shaping brand trust, awareness, and commerce. This press release features multimedia.