Cracker Barrel said Wednesday it expects lower sales and weaker customer traffic in the coming year as the controversy over its planned logo change continues to play out. In a conference call with investors, Cracker Barrel said traffic at its restaurants was down 1% in early August, before it announced it was adopting a more simplified logo. The new logo dropped the image of an older man in overalls leaning on a barrel and removed the words “Old Country Store.” But after the announcement on Aug. 18 and the outcry that followed from many longtime fans, restaurant traffic dropped 8%.
Cracker Barrel expects weaker sales and restaurant traffic after logo controversy