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Cracker Barrel expects weaker sales and restaurant traffic after logo controversy
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The new Cracker Barrel logo is displayed on Thursday, Aug. 21, 2025, in New York. - photo by AP Photo/Wyatte Grantham-Philips
Cracker Barrel said Wednesday it expects lower sales and weaker customer traffic in the coming year as the controversy over its planned logo change continues to play out. In a conference call with investors, Cracker Barrel said traffic at its restaurants was down 1% in early August, before it announced it was adopting a more simplified logo. The new logo dropped the image of an older man in overalls leaning on a barrel and removed the words “Old Country Store.” But after the announcement on Aug. 18 and the outcry that followed from many longtime fans, restaurant traffic dropped 8%.