TOKYO--(BUSINESS WIRE)--Sep 24, 2025--The Japan Fruit and Vegetables Export Promotion Council (J-FEC) is once again teaming up with Sanrio Co., Ltd. and its character Hello Kitty to launch the interactive digital campaign “Hello Kitty Japanese Fruit Hunt.” Participants use their smartphones to explore a variety of real-world locations—such as restaurants, retail stores, and promotional events—where the official “Japan-Grown Fruit” label 2 is displayed. By scanning the label with their smartphone, they collect digital badges and join Hello Kitty on a fun scavenger hunt to discover the freshness and appeal of Japan-grown fruits in a uniquely interactive way.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250923460165/en/“Hello Kitty’s Japanese Fruits Hunt” – Main VisualThe more you participate—by visiting stores, purchasing products, or attending related events—the more chances you get to unlock limited-edition Hello Kitty digital rewards and enter exclusive giveaways.