MIAMI, Fla.--(BUSINESS WIRE)--Dec 17, 2025-- TRUBAR, the better-for-you brand known for its dessert-inspired, clean-ingredient protein bars, today announced a landmark three-year exclusive partnership with Alterra Mountain Company, becoming the Official Nutrition Bar Partner across 15 premier North American ski resorts and the Ikon Pass community. The partnership runs from October 2025 through September 2028 and represents TRUBAR’s most significant brand partnership to date. This press release features multimedia.