Airbnb will highlight rental listings that have received top scores from guests, information that the company’s CEO says will help bring hotel-like reliability to booking a house or room on the site. Airbnb said that it will roll out what it calls “Guest Favorites” this week. About 2 million of the site’s 7 million listings will get the label.
There's too much guesswork in renting an Airbnb. The short-term rental giant is trying to fix that