Two days before Christmas, University of Michigan President Santa Ono tweeted out a statement from athletic director Warde Manuel, informing Wolverines fans how they can help athletes they cheer for cash in on their fame while playing college sports. Eighteen months after the NCAA lifted a ban on name, image and likeness compensation for athletes, the simple acknowledgment of the growing number of organizations eager to provide those opportunities was a significant step for Michigan. When it comes to NIL, donor-funded, third-party collectives — groups that operate outside an athletic department — have become all the rage.