DORAVILLE, Ga.--(BUSINESS WIRE)--Jul 16, 2025-- Serta Simmons Bedding (SSB), a leading global sleep company, today announced the launch of the new Serta ® Perfect Day ® Mattress in a Box (MIB) collection – designed to deliver refreshing sleep, zoned support, and Serta-quality comfort at compelling price points and ultimate convenience. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250716965976/en/ The new Serta® Perfect Day® Mattress in a Box (MIB) collection, designed to deliver refreshing sleep, zoned support, and Serta-quality comfort at compelling price points and ultimate convenience The new Perfect Day collection includes a range of wrapped coil mattresses engineered for instant recovery and support the moment they’re unboxed: from Box-to-Bed in Seconds™ making setup simple for consumers for immediate use.