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Photo giant Getty took a leading AI image-maker to court. Now it's also embracing the technology
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This photo provided by Getty Images shows an example of the company's artificial intelligence image-generator. The Seattle-based photo stock company is taking a two-pronged approach to the threat and opportunity that AI poses to its business. On Monday, Sept. 25, 2023 it joined the small but growing market of AI image makers with a new service that enables its customers to create novel images trained on Getty’s vast library of human-made photos. - photo by Getty Images via AP
Anyone looking for a beautiful photograph of a desert landscape can find many choices from Getty Images, the stock photography collection. But say you're instead looking for a wide angle shot of a “hot pink plastic saguaro cactus with large arms that stick out, surrounded by sand, in landscape at dawn.” Getty Images says you can now ask its artificial intelligence image-generator to make one on the spot. The Seattle-based company is taking a two-pronged approach to the threat and opportunity that AI poses to its business.