MIAMI (AP) — LeBron James couldn't help but notice the new floor in Miami on Monday, the one with the word “Culture” splashed across midcourt and with team president Pat Riley's long mantra painted in each of the lanes. James and the Los Angeles Lakers were the first opponent to hit the new court, with them making their annual visit to Miami for a Monday night contest. The court is part of the team's primary marketing scheme for 2023-24, with plans calling for the Heat to use the new floor and the uniforms with ‘Culture’ across the front several times throughout the season.
LeBron James, back in Miami with the Lakers, reflects on his 4 Heat seasons