HeyMax’s first acquisition fast-tracks its regional expansion, bringing over 6,000 credit card deals offered by over 3,000 merchants, and personalized loyalty experiences to consumers in Hong Kong and travelers visiting the city. SINGAPORE and HONG KONG SAR - Media OutReach Newswire - 23 July 2025 - HeyMax, a leading loyalty and travel rewards platform based in Singapore, today announced that it has acquired krip, Hong Kong's leading fintech platform delivering the city's first integrated platform for credit card benefits. The move accelerates HeyMax's entry into Hong Kong's loyalty and rewards market as part of its regional expansion.