SAN FRANCISCO--(BUSINESS WIRE)--Jun 12, 2025-- Cardless, a leading fintech innovator known for its transformative credit card technology, today announced the launch of its embedded credit card platform, a breakthrough solution designed to help brands build their own credit card programs. Coinbase (Nasdaq: COIN), the largest U.S.-based cryptocurrency platform, is the inaugural partner utilizing this infrastructure to build the Coinbase One Card, a premium consumer credit offering for Coinbase loyalty members integrated directly into the Coinbase digital experience. This news represents a shift in the credit card ecosystem, enabling brands to take control of their financial relationships with customers and pivot away from legacy co-branding arrangements.