56% of Americans would rather live a long life than a luxurious one Longevity has become a growing priority for Americans: According to a new Hims study, more Americans would prefer to live a long life than a luxurious one. It seems that these days, living longer better communicates a vibe of “I’ve made it” than big-ticket items like a Birkin or a Bentley could. For many, living longer is literally a life goal.