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Proven Winners® Poised for Growth: Industry Leaders Combine to Expand Capabilities in Partnership With Staple Street Capital
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DEKALB, Ill.--(BUSINESS WIRE)--Oct 9, 2025--Proven Winners ®, North America’s leading consumer gardening brand, is excited to announce a pivotal new chapter in its long-tenured history. Historically operating as two distinct businesses that control and operate the Proven Winners brand in North America, Pleasant View Gardens (Loudon, NH) and Four Star Greenhouse (Carleton, MI) have decided to join forces and form one company, Proven Winners (the “Company”), under one ownership structure in a partnership transaction with Staple Street Capital, a leading private equity firm that helps attractive companies capitalize on transformative opportunities.By combining forces, Proven Winners will be able to deliver greater simplicity, scale, and service for growers, retailers, and consumers. Pooling resources enables the development of additional national programs, enhanced ordering and distribution tools, and stronger marketing to drive consumer demand.