EL SEGUNDO, Calif.--(BUSINESS WIRE)--Jul 16, 2025-- Today, Mattel, Inc. (NASDAQ: MAT) and Italian fashion line GCDS announced a special collaboration that reconsiders the Polly Pocket brand through a luxury fashion lens for Mattel Creations, Mattel’s design-driven platform celebrating the intersection of pop culture, fandom, and play . This partnership introduces a new chapter in the brand’s legacy, combining imaginative storytelling with elevated design, all inspired by the heart of Milan. This press release features multimedia.