LEAWOOD, Kan.--(BUSINESS WIRE)--Jul 20, 2023--
AMC Theatres® (NYSE:AMC & APE), the largest theatrical exhibitor in the United States and the world, today announced it will soon complete the Sightline at AMC pilot test program at select locations in three U.S. markets. The results of this pilot program clarified consumer reaction to seat-based pricing within a movie theatre.
Among all theatres participating in the Sightline at AMC pilot, AMC saw the following results:
To ensure its ticket prices stay competitive, Sightline at AMC will not continue at the current pilot locations once the test ends in the coming weeks, and the program will not roll out nationwide.
But AMC is applying its learnings as it pivots to its next innovation – enhanced spacious front row seating with extensive seat recline. Beginning in late 2023, AMC will begin testing its newest seating concept. Large, comfortable lounge style seating areas will allow guests to lay all the way back and relax. The angle of the seats will also make it more enjoyable to watch movies from these front row seats closest to the screen.
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in the United States, the largest in Europe and the largest throughout the world with approximately 950 theatres and 10,500 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying its Signature power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty and subscription programs, web site and mobile apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. For more information, visit www.amctheatres.com.
Category: Company Release
View source version on businesswire.com:https://www.businesswire.com/news/home/20230720336290/en/
CONTACT: Ryan Noonan, (913) 213-2183
rnoonan@amctheatres.com
KEYWORD: KANSAS UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: OTHER ENTERTAINMENT GENERAL ENTERTAINMENT ENTERTAINMENT FILM & MOTION PICTURES
SOURCE: AMC Entertainment Holdings, Inc.
Copyright Business Wire 2023.
PUB: 07/20/2023 01:35 PM/DISC: 07/20/2023 01:34 PM
http://www.businesswire.com/news/home/20230720336290/en